Ever notice how passionate the best salespeople are? You think, “Woah. This guy really believes this stuff.” And you’re right. He does; so much so that he’s not just telling you about his product so he can make a sale. That is secondary to the obligation he feels to make your life better.
You see, the best networkers have crossed over from simply selling. They’re fulfilling an obligation. They have something that they know you need. They believe in their product, they know it’s going to make your life better, and they’re morally and ethically obligated to make sure that happens.
There’s only one way to get to that level: get your own results. You’ll hear it referred to as becoming a product of the product. It can take time, but if you want to be really great at what you do—if you want to get to the point of feeling obligated—use your product and let your own story take shape.
The more people you share that story with, the more they’ll want what you have, and the more times you will see your product help someone. And letting those stories accumulate makes your own experience even more real. It strengthens your determination, builds your confidence, and reinforces your story.
Then you have no choice but to believe it.
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