The YouTube revolution isn’t just about entertaining ourselves with an easy-to-access version of America’s Funniest Home Videos. It’s a way for anyone to take home the $10,000 prize (or more). YouTube millionaires are not unheard of.
Our example for today: Blendtec, a blender company that was doing a pretty good business before YouTube. Then they began their Will It Blend? campaign, a series of videos that went beyond demonstrating how to make a smoothie. They started blending things like iPhones and E-Z Cheese (including the can). Blendtec built enough of a following with these cringe-worthy clips to quadruple their sales.
So how do you tap into the power of video? SoZo Distributors know: an easy little tool they all have access to, called SoZoExpress. It’s like YouTube with a personal touch.
The technique is Call, Click, Call, and it works like this. You’re talking to someone about SoZo. You hop on SoZoExpress and push any video right to that person’s inbox. Then, when they watch it, you get a notification. So you call them. And the conversation continues.
What do you know? YouTube that comes to you.
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