Facebook has accumulated more of a draw than many of us might have imagined. More than 400 million people are active users, and the average user has 130 friends on the site.
While that average user looks at this as a great way to connect with people from the past and keep up with people from the present. But the marketer sees a ripe, ready-to-harvest crop.
But don’t get all excited and start throwing stuff out there to see what sticks. Advertising with Facebook ads allows you to reach the exact audience you want with relevant, targeted messages.
Facebook is all about relationships. Friend someone before you try to sell to them. You’re not going to get instantaneous sales; people on Facebook are browsing. But it’s a powerful platform for building ongoing relationships and “remarketing” to your customers.
Learning to use Facebook to target your advertising may take a little time, and it will definitely take some patience. But if you do it right, in time, it can pay big. You can learn to target according to who’s doing what—birthdays, age, gender, where they live, favorite books, job titles—anything that’s on their profile.
So set aside the time, and learn all you can. Happy advertising!
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