What's In Plain Sight

You don’t have to risk it all to be successful. In fact, you don’t have to risk much at all. Entrepreneurship is about will and having the discipline to follow through. We highly recommend the book Never Bet the Farm by Anthony Iaquinto and Stephen Spinelli Jr. In it, you’ll find great insight into starting small and working smart to yield a big payoff.

Our favorite example might just be Richard Branson. His name alone equals success. You hear it, and the Virgin logo pops into your head. But Branson started small, in a tiny upper-floor studio.

Another example: Kinko’s. Their first store was so small that they had to wheel the copier outside when customers came in.

Successful entrepreneurs are people just like the rest of us. It takes knowing you have something that people need, having the courage and determination to get it to them, and having the willingness to work hard.