What's In Plain Sight

A new study out of Singapore shows that people who drink at least two sugary sodas a week have an increased risk of developing cancer of the pancreas. The study collected data on 60,524 adults and was published in Cancer Epidemiology, Biomarkers and Prevention.

As if we needed a reason to stay away from soda. The fact is, soft drink sales are down. People just don’t want to consume things that aren’t good for them, and most people know that cutting out sugar-sweetened sodas, a leading source of added sugar in the diet, is a quick way to cut both empty calories and sugar.

The trend toward functional beverages (drinks that offer a health benefit) is growing. And not gradually. In 2007, functional beverage sales were about $9 billion. Projected sales for this year: $34 billion.

Now consider that SoZo® has more nutrients than any other functional beverage. It’s the first and only one of its kind that features antioxidant-rich CoffeeBerry®. One three-ounce serving of SoZo® delivers the approximate antioxidant activity of 20 servings of fruits and vegetables. Plus, it tastes better than anything else out there.