What's In Plain Sight

You’ve been hearing all your life that you need to eat your fruits and vegetables. So you’ll grow big and strong. So you won’t get sick. So your body will work right. But did you know that fruits and vegetables are a great source of energy? Oh, yeah. They are. All that sunlight they absorb as they grow, they store as starches—what we know as complex carbs—and when you eat them, it’s a natural boost. And that’s not to mention all the minerals, proteins, fiber, and antioxidants you get with this fresh fare. You don’t have to hit that three-in-the-afternoon wall if you can find a way to get all your recommended servings of fruits and vegetables.

Now for something your mother didn’t tell you. You can get the approximate antioxidant activity of 20 servings of fruits and vegetables in just one three-ounce serving of SoZo. It’s made from naturally sun-ripened coffee fruit (yes, the coffee plant yields an incredibly nutritious fruit) in an exclusive form called CoffeeBerry®. CoffeeBerry is blended with other fruit and vegetable extracts to form one incredibly nutritious beverage: SoZo.

Don’t worry; Mom wasn’t holding out on you. It’s just that no one knew about the power of CoffeeBerry until now. Not only that, it wasn’t available until now.

Times have changed, but the message is the same. Fruits and vegetables have to be a staple. It’s just that now we have a refreshing, easy way to get the goodness and feel better than ever. How lucky is that?

The way you connect is about to change—if you’re ready to go where technology can take you. Apple is soon to release the coveted iPad. It’s everything you want in a laptop, minus everything you don’t. No bulk, no keyboard, and powerful one-touch applications.

At a compact size (it’s only a half-inch thick with a 9.7-inch multi-touch screen) the iPad is easy to read, easy to carry with you, and puts 140,000 apps at your fingertips—including the ones for your iPhone or your iPod Touch.

So here’s what all that means to you. You can page through websites, write e-mails, flick through photos, or watch a movie. All with one touch.

And here’s what it means to your business. You can build it, share it, or show it anywhere. Get your documents. Market yourself with social media. Give a presentation, paperlessly. Then put it back in your pocket.

This great business tool is coming soon. Wi-fi models ship in late March; 3G models are set for April. How much do you develop your business is up to you (and it’s at your fingertips).

Ready for a vacation? Here’s one for you. Whatever your price range, whatever you're looking for, you'll find it in Cabo San Lucas. All the mystique and luxury of the tropics, not far from home. Whether you go for a resort that does it all for you or you decide to eliminate the frills, this Baja Mexico destination will not disappoint.

The simple beauty of the coastline is a draw of its own. Perfectly clear, blue waters teeming with colorful marine life, pristine beaches, and amazing rock formations (including the world-famous El Arco, loved by sightseers and sea lions alike) define this sub-tropic paradise.

How you enjoy it is up to you: world-class golfing, sport fishing, parasailing, snorkeling and scuba diving, rock climbing, or just plain old swim and surf. Cabo has it all. Pack your schedule with adrenaline-pumping activities or just opt for a relaxing massage, tranquil beach time, and quiet dining.

Conga In Cabo

A new study out of Singapore shows that people who drink at least two sugary sodas a week have an increased risk of developing cancer of the pancreas. The study collected data on 60,524 adults and was published in Cancer Epidemiology, Biomarkers and Prevention.

As if we needed a reason to stay away from soda. The fact is, soft drink sales are down. People just don’t want to consume things that aren’t good for them, and most people know that cutting out sugar-sweetened sodas, a leading source of added sugar in the diet, is a quick way to cut both empty calories and sugar.

The trend toward functional beverages (drinks that offer a health benefit) is growing. And not gradually. In 2007, functional beverage sales were about $9 billion. Projected sales for this year: $34 billion.

Now consider that SoZo® has more nutrients than any other functional beverage. It’s the first and only one of its kind that features antioxidant-rich CoffeeBerry®. One three-ounce serving of SoZo® delivers the approximate antioxidant activity of 20 servings of fruits and vegetables. Plus, it tastes better than anything else out there.

Whether you know the definition of socialnomics or not, chances are, you participate in it. Plug in to any social media site, and you’ll see the updates, the fan pages, the messages. You’ll take the surveys. You’ll use the apps. You’ll click the links. We all do, and it translates into big business for the socialnomics-savvy.

Social media can generate exponential returns. It’s a way to bring your product or service to life and let it go out and find people for you. Generate leads, increase sales, build brand recognition.

Marketing via social media has traction. And it’s low-cost. A few examples:

Wine guru Gary Vaynerchuk learned that he could spend $15,000 in direct mail and gain 200 new customers, or he could drop $7,500 on billboards for 300 new customers. BUT spending ZERO dollars on Twitter got him 1,800 new customers. He grew his family business from $4 million to $50 million using social media.

Just with a Whopper application on Facebook, Burger King estimated that a $50K investment got a $400K return with 32 million free media impressions.

Blendtec quadrupled sales with Will it Blend? YouTube videos.

Dell sold $3 million in computers on Twitter.

These examples are even more impressive when you consider that only 18% of traditional TV campaigns generate positive ROI.